Yoz Grahame on Steve Jobs

Thursday June 23, 2005

Yoz Grahame describes Steve Jobs’ keynote speeches:

I’ve been watching them since he returned to Apple in 1997, despite the fact that I’ve never owned any Apple gear. I know I’m not the only one hypnotically drawn to his performances. I’m a Windows user, but I don’t watch video presentations from Bill Gates (well, not often) or Andy Grove.

Whether you love or hate Apple and its products (personally, I’m all over the map on that one) you can’t deny that Jobs is a demo master. There are few better examples of technology theatre than one of his keynotes.

I couldn’t agree more.

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