The Disney Lady Gets It

Disney Media Networks co-chair Anne Sweeney recently gave a speech where she said:

We understand now that piracy is a business model. It exists to serve a need in the market for consumers who want TV content on demand. Pirates compete the same way we do - through quality, price and availability. We we don’t like the model but we realise it’s competitive enough to make it a major competitor going forward….The digital revolution has unleashed a consumer coup. We have to not only make in-demand content but make it on-demand. This power shift changes the way we think about our business, industry and our viewers. We have to build our businesses around their behavior and their interests.

That’s the right attitude. There are really good soundbytes in the article and also outlines Disney’s approach regarding on-demand programming.

Link to Article