10 Years of Groove Armada

Earlier this year I celebrated my 10 year anniversary with my lovely wife, Jonna.

Groove Armada is also celebrating their 10 year, releasing a new album covering the last decade. Some snippets below courtesy of Columbia Records aka “Sony BMG”:

All I can say is that these are good clips but it also demonstrates how Sony doesn’t get it. Play the whole song, not just what you think the hooks are. And of course these are biased to their latest stuff. The “At the River” clip is really irritating to me because I love that song. Its what got me into Groove Armada in the first place many years ago, and its totally lacking the reason - the vocals. Even sampled, the haunting vocals represent the classic influences that this band draws from and that’s core to the draw.